The new identity draws upon Clir’s origins while innovating its usage of data, technology and expertise.
Vancouver, 4 April 2022 - Clir Renewables, the market intelligence platform for wind and solar, today unveiled a refreshed brand, including a new website and logo. Clir’s new identity represents a natural evolution for the company, which turned five at the start of the year.
“As we grow, we continue to innovate, finding new ways to combine data, technology and industry expertise to help maximize the financial returns of wind and solar energy portfolios. In the past few months we’ve applied our unique data-driven approach to insurance and M&A with the launch of two new services — Clir Risk and Clir M&A. Our new brand is a representation of this continued innovation,” said Gareth Brown, Chief Executive Officer, Clir Renewables.
With a new logo, wordmark and colour scheme, the new identity draws upon Clir’s origins while looking to the future.
“In creating our new visual identity we drew inspiration from wind turbines and the sun, as well as Clir’s vision of using data intelligence as a north star for wind and solar investments,” said David Gilmour, Director of Marketing, Clir Renewables.
The reimagined brand is representative of Clir’s pioneering approach to using intelligence drawn from industry data to provide owners and asset managers with insight to drive improved performance, risk mitigation, insurance and financing.